BWCYD?
But What Can You Do? are Business Strategies for Consumer Savings.
Facing the challenges of rising family debt, an increase in the personal bankruptcy and poverty rates, the plummeting of personal savings and weak job growth - we have spent, promised and borrowed ourselves into a deep hole. Corporations spend an endless amount of time strategizing to maximize the profits of their shareholders:
* Starbucks makes it trendy to pay $4 - $5 for coffee.
* Exxon Mobile records their highest-ever quarterly profits of $9.92B Q3 of 2006.
* Realtors make an extra 3% when selling their own homes, compared to the consumer.
* Assets of the largest banks grow 15.5% in 2005, reaching a record $60.5 trillion.
* Airlines get away with charging bundles of additional fees that were once free.
* Kaufmanns agrees to end their fake sales and pays $400,000 in penalties and costs.
* The State of California increases vehicle registration fees by 308% in one year.
* The pharmaceutical lobby ensures spending on prescription drugs rise 18.8%, to $131B
* Jiffy Lubes $7 coupon for an oil change is merely a promotional tool.
Unfortunately, the result of these efforts means less money in the pockets of consumers. But What Can You Do? How can the individual consumer combat these thriving practices created by the sharpest corporate minds?
But What Can You Do? offers an insider guide to proven business strategies in the areas of cost reductions, cost avoidance, contract management, utilization and insource / outsource decision making and tailors these concepts allowing consumers to make better decisions with their everyday expenses. But What Can You Do? gives consumers tools showing them how to be empowered, how to question these prospering corporate practices and how to fight back. By increasing their awareness of how things work and learning real savings methods, consumers can reduce the unending increase of expenditures they face:
* Save 11% and receive a better, stronger gourmet coffee drink.
* Save 47% on the newspaper subscription you already have.
* Save 23% on your home security system even though a three year agreement exists.
* Save 78% on your cable bill, 45% on your insurance and 40% on groceries.
* Save 35% on a used car and 14% on the purchase price of gasoline.
* Save an additional 50% on your prescription, after switching to a generic drug.
This presentation contains the inner workings of business strategies in the five areas of cost reductions, cost avoidance, contract management, utilization and insource / outsource decision making. For each of the strategies there are real savings examples detailed by background, method and results that allow consumers to secure their own personal savings and think differently about their everyday expenses.
